Unpredictable pipeline
Forecasts depend on intuition and opportunities move without clear evidence.
B2B commercial strategy · Colombia ↔ Europe
Have your sales stalled?
Let’s find what is holding them back.
If revenue has slowed, margins are shrinking or key deals still depend on you, pushing harder without finding the leak will not solve it.
I identify whether the constraint is in the market, process, pricing, team or leadership and turn it into a clear, measurable and executable commercial plan.
- 15+ yearsselling and leading sales teams
- 500+companies visited on site
- 50+people mentored20companies advised6internationalisation processes
The real issue
Selling less is usually a symptom, not the diagnosis.
A commercial leak may be hiding in the market, process, pricing, team or management. More leads will not fix the wrong constraint.
Margin under pressure
Discounts replace value and revenue grows faster than profitability.
Founder dependency
Every proposal, price and close still needs one person’s approval.
How I help
The right level of support for the actual constraint.
Sales mentoring
For leaders who need stronger judgement, sharper priorities and decisions they can apply with their own teams.
Commercial audit
A structured review of market, process, pricing, team and metrics, followed by a practical 90-day plan.
Fractional sales leadership
Hands-on implementation with the team when diagnosis alone is not enough.
Colombia–Europe expansion
Market entry decisions based on segment, value proposition, channel, price and delivery capacity.
Experience
Strategy grounded in real operations.
A mechanical engineer by training, I have sold machinery, lifting equipment and elevators; led teams; worked with financial services; and supported founders across Colombia and Europe.
01
Industrial and technical selling taught me to understand before recommending.
02
Corporate and financial experience sharpened my reading of numbers, risk and scale.
03
Mentoring and consulting turned that experience into repeatable criteria for teams.
Next step
Tell me what is not working in your sales.
You do not need a perfectly framed problem. In a first conversation, we can identify where the leak is most likely to be.